This mix of e-commerce, digitization and data analytics has enabled Pepsi to improve the consumer experience which can be the driver of business growth in the long and the short term. It has been in the country since 1982, when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Since a very large number of customers are now found online and can be reached through social media and other digital channels, digital marketing has become the central focus of Pepsi in terms of marketing. On Facebook, Pepsi has more than 37 million followers. In 2015, 2016 and 2017, Pepsi invested $754, $760 and $737 millions in Research and development [1]. The customers of Pepsi are mainly from the 13 to 35 age group. On the other hand, PepsiCos int… These posts are liked and shared by its followers. PepsiCo promotes its products to attract target customers. One of its campaigns in Greater China garnered more than a billion views. Pepsi-Cola, diet Pepsi, Pepsi max, mountain dew and so forth. People differentiate them by their packaging and their taste. This element of the marketing mix covers the marketing communications strategies and tactics that the company uses to reach its customers. These channels are major tools that we use and see in everyday life. Apart from these promotional campaigns, the brand has also relied heavily on sponsorships and partnerships to grow brand awareness as well as for building customer loyalty. In the UK, its Tropicana brand is … 1. Custom Coke and Pepsi: from Global to Indian Advertising marketing strategy case study analysis & solution at just $11.No Plagiarism, MBA & Executive MBA level recommendations. PepsiCo used extensive advertising and promotional activities to build customer awareness. Marketing Plans At Pepsico ( N.d ) 1182 Words | 5 Pages. Most of the people like Pepsi because of its sweater, An evaluation of the effects of a global advertising campaign For global brands like Pepsi whose portfolio includes several respectable names, it is critical to maintain a good image and reputation. Some of the external factors can be controlled while a large portion of them can not be controlled yet they can be managed and are under the influence of the company. However, Pepsi shares both videos and pictures on Instagram since the social media channel has both the features. Investing in capabilities that support global e-commerce and sustainability efforts [. While the brand is quite popular and sells in more than 200 countries, it is facing intense competition from Coca Cola. Behind its excellent marketing strategy, there is a diverse and rich product portfolio filled with a large variety of flavours and nutritious and tasty choices. Advertising is a general method used by many companies and organizations all over the world. PepsiCo Inc is among such corporations that apply several global strategies to increase its value in the international market, and to expand its market share. Development of products with better nutrition profiles that reduce added sugars, sodium or saturated fat using sweetener alternatives or flavour modifiers. However, this investment excludes the cost of consumer research. 2017 was an year of healthy growth for the brand when Pepsico achieved a core organic revenue growth of 2.3% [1]. It has struck partnerships with several sports bodies globally to promote its brand in most important markets. PepsiCo, a multinational company with over 250,000 employees as of 2014, produced 13,000 bottles of a limited edition Pepsi Perfect for fans of the Back to the Future Trilogy. The brand is engaged in a very wide variety of research and development activities globally with the purpose of matching consumer demand as well as finding sustainable growth. One can easily judge the popularity of the brand by its number of fans. However, apart from these things, it has continued to diversify its product portfolio bringing new, healthier and more nutritious choices for its customers. The company deals in manufacturing, marketing, as well as, distribution of beverages and grain-based snack foods among other products. [2] The firm was found in 1893 by Mr. Braham and he renamed the company by Pepsi Cola in 1903. It has 20 billion dollar brands in its portfolio. The current marketing strategy adopted by PepsiCo Inc. is definitely one that caters to its global standing. Zmuda (2011) states that in 2011 Pepsi lost the “Cola Wars” when Diet Coke took the number two spot from Pepsi. All these things are essential for business growth from reducing production costs to increasing the efficiency of business processes. These activities include: Pepsi invests in R&D for continuous product innovation and for finding faster growth. 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