The anecdotes were helpful, but more would have helped. I had been looking forward to this book release as the topic is interesting and even possesses its own themed six characteristics, conveniently ascribed the acronym STEPPS, which the author Jonah Berger explains contributes to why products or ideas become contagious. It was like a mirror of Nir Eyal's book "Hooked" BUT if you look at the publish dates, this book was published first. I noticed that a number of reviewers received free copies -- I assume the publisher was attempting to generate some buzz. Like. I finally started reading it on my trip to this past week. I have never been so intrigued by Berger's principles and writing style. Did Contagious inspire you to do anything? One book that actually helped me a great deal in the way I was communicating with my products and marketing, is Contagious by Jonah Berger, in which he describes “why things catch on” or “how to create viral content”. I had been looking forward to this book release as the topic is interesting and even possesses its own themed six characteristics, conveniently ascribed the acronym STEPPS, which the author Jonah Berger explains contributes to why products or ideas become. Next in this ‘Contagious: Why Things Catch On’ review, Jonah analyses the New York Times most-emailed list to discover why emotions can dramatically increase our need to share. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. In this day and age so many people believe that advertising and/or social media drive trends. They would be wrong. If you’ve ever wondered why certain ideas get shared, brands get more word of mouth, or videos go viral, this book explains why. Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior. There is just not that much information in this book far beyond common sense most people already intuitively know. To November 2nd Winners: Anyone got copy of book. How does marketing work in an era where things go viral on the Internet and social media dominates our national discourse? I picked this book up in my local library, only intending to flick through a few pages. Of the six wonderful principles (STEPPS) explained i believe that word of mouth is most effective. I have never been so intrigued by Berger's principles and writing style. I think that is testament alone to author Jonah Berger knowing what he’s talking about in regards to making something viral or “contagious”. Books: Contagious: Why Things Catch On. Contagious: Why Things Catch on: Amazon.co.uk: Berger, Jonah: 9781451686579: Books Contagious reveals the secret science behind word-of-mouth and social transmission. Let me just tell you, I read this whole book in a 4 1/2 hour flight! He sounded personable without coming across as overbearing or super geeky. Contagious is one of those books that is destined to become essential business reading, especially for the marketer. The examples he used were very current and straight forward. by Simon Schuster. I kept it around a few weeks and looked at it and always thought, "What a great cover!" March 5th 2013 This book is perfect for anyone getting into marketing for this first time, and wants a 101 on Content and 'Viral' marketing. Now there are two ways to get Heidi Cohen’s Actionable Marketing Guide by Email: Did you know the reason why the Apple logo on laptops doesn’t face you when the laptop is … I paid for my copy and wish I'd spent the money on something more, well, buzz-worthy. I did not know most of the references that the author mentioned. This is a fun book, full of ideas for advertising new ideas or products. Have you ever wondered what makes a product successful? It contains many good anecdotes about promotions that worked and didn't work. Provides a plausible rationale for why people think the way they do. But for me, it. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. I read some in "Thinking Fast and Slow" And some conclusions i got out of is that people are just more likely to go with what they're used to. Also there are many day to day activities such as knowledge , laughter , passion and so forth are already contagious in our life. Jonah Berger (Author) 4.7 out of 5 stars 1,977 ratings. Anyone involved in business has observed that certain products, services or ideas seem to catch on and become wildly popular.Others ideas fall flat.Why do some ideas fail to achieve widespread acceptance despite being high quality, of good value, and endowed with hefty advertising budgets? In a few years it will seem fiercely dated, but at least the advertising principles won't stop working, whatever the medium. To create our list, we... To see what your friends thought of this book, I read some in "Thinking Fast and Slow" And some conclusions i got out of is that people are just more likely to go with what they're used to. Contagious – Why Things Catch On Author: Jonah Berger Publisher: Simon and Schuster Publication: 2013 Ever since Gladwell’s Tipping Point, the business press has been adding flesh to the bare bones theory that what make’s a product or idea ‘go viral’ is 1) The Law of the Few (seed with influencers), 2) The Stickiness Factor (play to […] Need another excuse to go to the bookstore this week? Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. I think that is testament alone to author Jonah Berger knowing what hes talking about in regards to making something viral or contagious. Download Contagious: Why Things Catch On Pdf in PDF and EPUB Formats for free. Social Currency. It felt like I was attending a class. I finally started reading it on my trip to this past week. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. Contagious: Why Things Catch On Pdf Book is also available for … Jonah Berger, a professor at the Wharton School of Business, has an ... Consulter l'avis complet, Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of. It was very easy to understand and also to apply what he was saying to my own life. I was hoping for more of a book to understand "why" people fall for the gimmicks, want status symbols, and buy what they buy. They think in terms of narratives. Not really. Consistent throughout all viral content, are six key ingredients or “STEPPS:” Social Currency; Triggers; Emotion; Public; Practical Value; Stories – none of which are mutually exclusive but are all independently available for use on your product or idea wherever and whenever it makes the most sense. If this material is enough to cover an entire Wharton MBA course, then I'm not sure what that says about Wharton's program. Jonah Berger ventures into answering those questions in his book Contagious: Why Things Catch On. Although I can predict trends and see market value; I was very curious about. The book is good enough for what it is. Contagious: Why Things Catch On By. It's an extremely lightweight read. Thanks, Jonah, Happy Marketing, Heidi Cohen. I found this dull and not terribly informative. Let us know what’s wrong with this preview of, Published The best part of our, Excellent and Informative Book with many examples to explain the concept of “Contagious” and how many things become viral and are spreaded. In this day and age so many people believe that advertising and/or social media drive trends. But this would have been much more enjoyable if the author didn't repeat every single point twenty times. New words have even been coined to describe the phenomenon trending or viral. Everyday low prices and free delivery on eligible orders. Some 50 pages later, I realised I couldnt put the book down! This was an alright book. This was an entertaining read and it was the perfect book for my day. First, I want to disclose that I received this book for free. “Contagious, Why Things Catch On” by Jonah Berger, published by Simon and Schuster. In this book Jonah Berger talks about why things catch on or go viral in a sense. Now I didn't read this thinking I would walk away with earth shattering information, so I can understand why some may have been disappointed with this book. Mr. Berger argues that if we want our product or idea to catch on and spread like wildfire, we must try to build into it as many of these six STEPPS as we can. What do you think about it? Contagious: Why Things Catch On Pdf Book is also available for Read Online, mobi, docx and mobile and kindle reading. People are more likely to share something if they think it’s a secret, since it shows … His book is for the world of the materialistic and I am not one of them. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. It was an approachable read on how ideas take off and become contagious. For example, there is a description of a youtube video that went viral, that advertised a blender--and boosted sales enormously. The best part of our knowledge ( which is contagious in nature ) is to “pass it on” ( share with others ) as said in a movie named “Lucy” and i could recall the dialogue at this moment :), This was an entertaining read and it was the perfect book for my day. New words have even been coined to describe the phenomenon … trending or viral. I wanted to get inside their heads. there isn`t much solid evidence or a clear reasoning for why something becomes contagious so it is a brave effort on his part to theorize in a book. We all know ideas and information spread through word of mouth. Excellent and Informative Book with many examples to explain the concept of Contagious and how many things become viral and are spreaded. Contagious: Why Things Catch On Audible Audiobook – Unabridged Jonah Berger (Author), Keith Nobbs (Narrator), Simon & Schuster Audio (Publisher) & 0 more 4.7 out of 5 stars 2,592 ratings I did not know most of the references that the author mentioned. We’d love your help. I received Contagious via BzzAgent. Jonah Berger outlines STEPPS which is an acronym for the steps he believes are the reasons of why things catch on and companies can use these to market their company and be successful with creating a buzz about their company or product. In some ways, it reminded me of "Made to Stick" and the Tipping Point, but it did have it's own messaging. No. It provides a set of specific, action-specific methods to help disseminate information to develop messages, advertisements and information that people will share. But are those two things enough to explain why people would be willing to pay $100 for a cheese steak sandwich, why a certain video gets millions of hits on YouTube or one brand of blender outsells another? Some 50 pages later, I realised I couldn’t put the book down! Discover how six basic principles drive all sorts of things to become popular. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. But are those two things enough to explain why people would be willing to pay $100 for a cheese steak sandwich, why a certain video gets millions of hits on YouTube or one brand of blender outsells another? I picked this book up in my local library, only intending to flick through a few pages. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. But for me, it was stars. Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, internationally bestselling author, and a world-renowned expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. Jonah Berger has given us a very good read that builds on "Switch" and "The Tipping Point." Goodreads helps you keep track of books you want to read. (By the way, the author Jonah Berger was mentored by Chip Heath, the author of Made to Stick), This book about marketing and how it works on people. We've got you covered with the buzziest new releases of the day. If this material is enough to cover an entire Wharton MBA course, then I'm not sure what that says about Wharton's program. It was very easy to understand and also to apply what he was saying to my own life. A quick read, but I really enjoyed it. I loved every chapter. Maybe all popular non-fiction books are like that. Does your company have any ideas that fit those factors that would make them great items to share and if not, how can you start too. It's interesting to take the 6 factors discussed and review them against your corporate advertising. In, Everyone has a theory about why ideas go viral, but Jonah Berger has studied the phenomenon and it’s not all babies and cats. Basically one man's rules on how to swindle people through advertising because they make it so easy to do. I was hoping for more of a book to understand "why" people fall for the gimmicks, want status symbols, and buy what they buy. “Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.” ― Berger, Jonah, Contagious: Why Things Catch On Buy Contagious: Why Things Catch on by Berger, Jonah (ISBN: 9781451686579) from Amazon's Book Store. Just a moment while we sign you in to your Goodreads account. Contagious, Why Things Catch On by Jonah Berger, published by Simon and Schuster. Now I didn't read this thinking I would walk away with earth shattering information, so I can understand why some may have been disappointed with this book. Amazon Free Audiobook. A very useful book for anyone wishing to have an impact with ideas. It was an approachable read on how ideas take off and become contagious. There was one thing, however. Everyone has a theory about why ideas go viral, but Jonah Berger has studied the phenomenon and its not all babies and cats. Contagious: Why Things Catch On Hardcover – 5 March 2013 by Jonah Berger (Author) › Visit Amazon's Jonah Berger Page. Everyday interactions we have with other people in life are definitely contagious in some way or the other. The video had absolutely nothing to do with the casino--it was just a catchy video! The Tipping Point: How Little Things Can Make a Big Difference. Everyday interactions we have with other people in life are definitely contagious in some way or the other. His book is for the world of the materialistic and I am not one of them. While the contents of the book are nothing truly radical (after all marketing, in some form or the other, has existed for millennia), it is helpful to break down some of the art into easy-to-follow guidelines. Like how Trump did it. I don't get trends/fads or why so many people buy the things they do. This book about marketing and how it works on people. People love to share “secrets” as it gives the appearance that they’re in the know. Maybe that's why they're popular. There is just not that much information in this book far beyond common sense most people already intuitively know. There are two types of emotions that lead people to sharing (or not sharing): Arousing … The only positive thing that I can say about this book is that it's a fast read. Video: Contagious . The examples he used were very current and straight forward. Let me just tell you, I read this whole book in a 4 1/2 hour flight! Jonah Berger Key Insights. Great marketing book and a good way to see why some of the dollars you spend are not working. Most of the examples provided are quite good, however, the book itself could have been more concise and organised. (This may explain why some of my FB friends feel the need to fill the news feed with dozens of pictures & links on any given day). And, totally unrelated, why do I occaisionally crave a Kit Kat bar? The author did his own narration for the audio and he did a great job. Contagious: Why Things Catch On - Ebook written by Jonah Berger. The content was good, but I would have loved more depth on how to apply the authors ideas and research. Social Currency. Also there are many day to day activities such as knowledge , laughter , passion and so forth are already contagious in our life. It's not particularly well written, nor is it (despite its claims) in the least scientific, but this book offers lots of cute stories and plenty of click-bait YouTube fodder. Of the six wonderful principles (STEPPS) explained i believe that word of mouth is most effective. Welcome back. ... To fully understand the book and the author, we recommend you to get the book from Amazon, or you can listen to the full book for FREE via Audible. EMOTION. The content was good, but I would have loved more depth on how to apply the author’s ideas and research. It felt like I was attending a class. Others were more forgotten. I don't get trends/fads or why so many people buy the things they do. Of course not all advertising works and there are examples of some of those. The anecdotes were helpful, but more would have helped. Find all the books, read about the author, and more. Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. Then there is a video that went viral, and advertised a casino--but didn't boost sales at all. Those of us who work across sectors in community are always trying to find the magic formula for engaging and moving our respective audiences to action. Start by marking “Contagious: Why Things Catch On” as Want to Read: Error rating book. 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